research unit

Gain qualitative insights from industry experts

Every brand cheers when an aspirational person or thought leader uses their brand - but they never ask them for an honest opinion. Instead they rely their strategies and activations on mass market studies.

We believe that in-depth qualitative data from a hard-to-reach audience gives your strategy the extra dimension that enables you to lead, rather than follow.
And let's be honest -it's more fun to lead.

Through Dialogues, Sessions or Roundtables, we get you the qualified insights from hard-to-reach people, who can help drive your brand forward.

Who: opinion-leaders, luxury clientele, authorities and actual influencers within fashion, music, sport, sustainability and societal issues.

Analysis of and perspectives on:

1. Brand awareness and perception
2. Brand campaign and activities
3. Product development or extension
4. Influencer activation and strategy
5. Audience and target group definitions